While the book is clearly organized, sometimes the grammatical mistakes deter from the flow of reading, making the study process aggravating at times. And while this is a marketing book for a marketing course, it seems more like an excuse to market TO YOU. It's clearly written and includes lots of fresh, up-to-date, illustrative real-world examples to prove their theories and statements. Each chapter is filled with key terms used in the real world and the definitions can be found in the margins.
The terms are also explained by the author's words as well as live examples. The end-of-chapter questions and case studies are also a very good reference and provide a way to test yourself on the content shared within the chapters. Also included in the chapters are many helpful charts, tables, and photos.
During my course I found this to be a very helpful book and believe that the content that is covered will help me while I continue to chase my professional goals and dreams.
Great Buy! However, i could not afford to purchase that one and opted to settle for the 13th ed. After receiving this and examining the quality and even comparing it to the 15th ed that some of my friends had, I disn't feel as though I settled for it, if anything I got an amazing deal. The content in the book is extremely similar to that of the 15th ed. I've notices very few differences, which may deal with the pictures or examples they used.
Also, i bought this book in hard cover compared to my friends who bought it in soft cover. I would recommend this to anyone interested in Marketing, not only because the price is great, but also because the explanations and examples given in the text are easy to relate to, and therefore make learning about Marketing very simple.
See all customer reviews Kotler, Gary Armstrong. New business models in book publishing: An analysis of start-ups and their strategies By Nina Klein. The influence of complementarity, compatibility, and relationship capital on alliance performance By Tamer Cavusgil. Summary: This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers.
Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
Kotler pdf, by Philip T. Kotler pdf Principles of Marketing , Philip T. Kotler epub Principles of Marketing , pdf Philip T. Search web. Diagnostics Checks. Read online ebook Principles of Marketing by Philip Kotler for free.
Book Summary: For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
Also available with MyMarketingLab This title is also available with MyMarketingLab-an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results.
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